News Today
11th of November, it was.. day before yesterday. I reached office and was waiting to start work. While I was waiting, i picked up the newspaper… Indian Express. What a shock I had when I picked up the paper. The front page was a full page advertisement. I wouldn’t have been so shocked, was it any other paper, but this was Indian Express – a paper that had avoided any advertisements on the front page for a brilliantly long time. Well, I think it was disappointment more than shock.
Add to that, there was the Times of India which I picked up on the way back home along with a copy of Indian Express. The front page was a full-page ad of Volkswagen. That’s okay, I didn’t mind that too much, since ToI always ends up being a front-page-ad paper 6 times out of 10. But obviously, there was more to this one. There were almost 9 pages of Volkswagen ads, apart from other advertisements. And they were franchisee ads, not the company ads. Wow.
I was left wondering… which of the two was a bigger sellout – ToI or Indian Express.
I still can’t figure out. Can you?
Save Energy
The concept behind Blackle is that computer monitors can be made to consume less energy by displaying darker colors. Blackle is based on a study which tested a variety of CRT and LCD monitors
This concept was first brought to the attention of Heap Media by a blog post, which estimated that Google could save 750.0 megawatt-hours a year by utilizing it for CRT screens.
The homepage of Blackle provides a count of the number of megawatt-hours that have supposedly been saved by enabling this concept.
- courtesy wikipedia
Use www.blackle.com for searches. It gaves the same results and saves a lot of energy.
Thank you!
